Video is an extremely effective method of getting your message across and reaching thousands of people.
Here are some startling facts about YouTube usage:
- There are 1.3 billion people worldwide who use YouTube
- Almost 5 billion videos are watched on YouTube every single day.
- The average mobile viewing session lasts more than 40 minutes.
- The number of hours that people spend watching videos on YouTube is up 60% year over year.
- 3.25 billion hours of YouTube videos are consumed each month.
This means that YouTube has a HUGE potential to impact your business once you start making and sharing videos.
Let's do a little bit of math and see exactly how many people you can reach with this strategy.
Say you uploaded 30 videos to YouTube. If each video gets 10 views per day, then in one month you would reach 9,000 new people!
30 videos with 10 views per day. No big deal, right?
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Gary Vaynerchuck is an excellent example of something who is totally crushing it on YouTube.
He built his family’s offline wine business into a 60 million dollar company entirely through social media. He started from scratch with a video blog and initially only had 90 views per video and very few comments. He followed his vision and persevered and now has more than 100,000 views per video, more than 400 comments on each one and a massive online celebrity following.
How to Make Videos that People Will Actually Watch
When coming up with your YouTube video marketing strategy, you want to take into consideration your viewers' needs as well as their attention spans.
It´s important to decide the purpose of each video before you make it.
Good videos can be entertaining, inspirational, of educational.
My favourite type of YouTube videos are edu-tainment, when you are teaching someone something, but you're trying to be a little bit entertaining at the same time.
Edu-tainment videos are videos that YouTubers might watch just for the heck of it, or to fill time (hence the entertainment part), but that also teach them something.
This style lends itself really well to promoting affiliate products and getting people to take action (whether it's buying a product, signing up for your newsletter, or heading over a capture page).
Remember, when creating your first (or your second, or your twentieth) YouTube video, to just relax and be yourself. Most videos do not require professional lighting, a flawless script, or a star performer.
People LOVE reality t.v. Your viewers are being culturally conditioned to become addicted to watching people's real lives.
That's amazing for you, as a video creator.
Just be you, and share something useful. The more you practice, the better you'll get. And as you get more video views, you'll be able to see which sorts of videos your audience is responding too most. Then you just make more of those.
A word about attention span and video length...
The average person's attention span on YouTube is only around 3 minutes long.
If your videos are longer than 3 minutes, then you will start to see people dropping off after the 3 minute mark (sometimes this happens sooner, as well). That means that if you have a long video with a call to action at the end, some (maybe most) of your viewers will never see your pitch (whether you're promoting a product or sending them over to your blog or a "work with me" page).
A good video should be between 2-3 minutes. 5 minute videos are also okay, especially if you have a super hard time keeping it short (like I do!). But keep in mind that shorter is generally better.
There are some exceptions to this rule. If you're creating a super in depth tutorial, for example, then you may need more than 5 minutes. Just consider your viewer's attention span when creating your video. If you don't need 10, or 15 minutes, then don't take it.
Getting Your Videos Found
There's no point in creating mega awesome videos on your YouTube channel if no one is around to watch them.
Here are some tips on how to get your videos found (and how to make sure that people will actually watch them).
1. Do some keyword research.
To generate more traffic and get more people watching your videos, it's good to do some keyword research and find keywords with low competition.
Once you’ve found your keywords, you would use them in your title, your description, your video file name and your tags. Most people overlook this step entirely, or they target keywords that are far too broad and have too much competition.
Here's a handy video on how to use keyword tools.
2. Add compelling titles.
Your title is what's going to snag your viewer and make him or her want to watch. Make sure that your title is compelling, but also accurate.
3. Your videos description.
It's best to have a fairly long video description. Write out at least a paragraph or two describing what your video is about.
You can also make a list of your sub-topics and note where they occur in the video.
If you start talking about a new topic at 1:10, you would just type in 1:10 - (your topic here) and YouTube will automatically hyperlink your time stamp for you. YouTube likes when you do this, and it also makes your videos easier to navigate for your viewer. You can see an example of what I mean here.
If you have a blog, link back to your homepage, or to a capture page or a relevant blog post in your video description. This will give your blog more power, and it will give your viewers a place to go if they want to learn more or work with you.
4. Share on social media.
If your video is good (i.e. it adds value to people's lives), then sharing on social media can get you tons of new views and subscribers.
Once you've uploaded a new video, share it on Google+, Facebook, and anywhere else that your target market hangs out. On Google+ and Facebook, you can join groups that are related to your subject and share your videos there.
2 Super Video YouTube Video Marketing Strategies
This is the really important bit of your YouTube video marketing strategy: how to monetize your videos.
How can you actually make money with videos?
This is actually fairly simple.
There are 2 ways to create a really rockstar YouTube video marketing strategy.
- Create super awesome content on your topic of choice. Get a whole pile of subscribers. Monetize with ads.
- Promote an affiliate product. Create content that is edu-tainment and optimise so that you get found by people who are looking for what you are offering.
You can earn a really great income with videos using either of YouTube video marketing strategies.
In both cases, your #1 goal is to create content that ADDS VALUE.
If you love to cook, and you have young kids, maybe you want to create a YouTube channel devoted helping moms make delicious, healthy meals and snacks in 30 minutes or less (that the kids will actually eat).
If you're a total makeup addict, maybe you want to create makeup tutorials and product reviews and share your top tips and favourite products with the world. (This can world super well if you monetize with ads or if you promote a makeup NWM company, or find some makeup affiliate companies.)
You can do this with literally any niche market, any passion, any product.
Just remember that your videos should add value to your viewer's lives. They should come away having learned something, been entertained or inspired.
Once you can do that, then at the end of each video you include a call to action (CTA).
Your CTA can be to subscribe to your YouTube channel to get more amazing content like this. (This works super well if you're trying to build a big subscriber base and monetize with ads).
Or it could be to click on the links in the video description if you are recommending any affiliate products.
Or it could be to click on the link below that will take them over to your blog post for more information, your "work with me" page if you're trying to get new clients or new team members, or a capture page if you want them to opt into a newsletter.
What's crucial here is that you have ONE CTA per video. Don't ask your viewers to subscribe to your YouTube channel AND head over to your blog for more content AND click on "work with me" if they want to build their own online empire.
Too many CTAs will confuse the heck out of your viewers and they won't do anything.
So just pick one thing that you want your viewers to do at the end of the video and tell them to do it. End of story.
Then go create a ton more videos just like it.
Want even more tips on becoming a YouTube rockstar?
Amy Schmittauer is a total YouTube boss. Get here book HERE.
Wishing you immense success,
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