June 16, 2016

Work at Home Moms: Bridging The Gap

Rebecca with top earners in online marketing, all men

When it comes to network marketing, there are TONS of women who are taking their finances into their own hands.  In 2015, according to the Direct Sellers Association (DSA), 77.4% of people involved in direct sales were women.

When it comes to online marketing, however, only 30.1% of online marketers are women (according to a survey taken by Moz.com)

Granted, not all online marketers are network marketers.  In fact, online marketing is a HUGE category, of which network marketing online makes up a small percentage.

But the question remains, why aren’t more women involved in online marketing?

What is Online Marketing and Why Should You Be Doing It?

More and more, network marketers are taking to the internet.

Now I don’t mean prospecting on social media in the same way you would offline – that is, posting sales, posting pictures of your products, messaging friends and acquaintances and giving them your ’30 second elevator pitch’.

The real successes when it comes to network marketing online are engaging in actual internet marketing.  That means writing blog posts, running ads, creating capture pages and “lead bait” and email marketing campaigns.

And network marketers who build their businesses online can break through to the 6-figure and even the 7-figure mark.  In fact, at an event I intended in May of this year, I got to meet a whole lot of successful network marketers who were using the internet to build.

And do you know what I noticed?

All of them are using the same basic strategy.

And most of them are men.

online marketing leaders on stage, all men

Why Online Marketing?

Taking your network marketing business to the internet and engaging in real marketing, rather than just spamming people on Facebook, allows you to create a real passive, residual income.

You’ve been taught by your upline that one of the benefits of network marketing is passive, residual income, right?  Build a base of loyal customers and get a handful of team members who also build a base of loyal customers and get their own team members….  So you put in the work up front and you get paid every time someone re-orders from you and every time your team brings on a new recruit or makes another sale.

Building your network marketing business online can help you take that to a whole new level.

And you know what?  The whole “get 3 who get 3” model doesn’t work so well in real life, does it?  I know.  I failed at that strategy too.

The benefit of building online is that you don’t have to go out and “pound the pavement”, as they say.  You don’t have to go and push your products and your business on people and hope that something sticks.

With online marketing, you can build a “home base” – i.e. your blog, just like this one you’re reading now – share valuable content on that home base that is relevant to your niche market, and get your EXACT target market to literally come to you.  

For those of you unfamiliar with online marketing, those laser-targeted prospects who are coming to you, reading your stuff, and saying “Yes! I want it.”….they are collectively called “traffic”.

Once you learn how to monetize this traffic (i.e. how to make money from your exact target market reading your stuff), then you will be an unstoppable entrepreneurial force.

Ummm....So Now What? a.k.a. Next Steps

Great.  So online marketing can really help ramp up a network marketing business and give you the freedom that you crave, the time to spend with your kids, the time and the money to go on vacation….  And most people who are engaged in online marketing are men.

So now what?

Now it is time to take this whole internet thing into our own hands, ladies, and totally rock it.

Let me show you what network marketing online looks like in brief.

  • Find out who your target audience is.  (No, it’s not “everyone”.)
  • Find out what problems they have that your product or business solves.
  • Create content that solves those problems.
  • Drive traffic (remember, traffic = your target market; i.e. traffic = people) to your “home base”, i.e. your blog.
  • Build a raving fan base of loyal followers who are ready to buy anything from you.
  • Get all those raving fans onto an email list so that you can wow them even more and then present your main offers.
  • Learn to automate much of this process so that your website and your email campaign are literally selling for you while you sleep.

Are you ready to totally blow that 30.1% out of the water and create the business of your dreams?  START HERE with my FREE 10 Day Internet Recruiting (a.k.a. Attraction Marketing, a.k.a. Online Marketing) Course.  When you sign up for your free 10 day bootcamp, you’ll also receive my 6-Figure Business Blueprint so that you can see what a successful network marketing business looks like online.

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Rebecca is a mother of young twins, a Ph.D. candidate at McMaster University, and a total content marketing ninja. She is the founder and creator of RebeccaVendetti.com and also runs an online organic skin care business at LiveSimpleLiveOrganic.com.

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