Tell me if any of this sounds familiar....
You're out at a coffee shop with a small stack of business cards, giving yourself a pep talk before approaching and prospecting a stranger.
You're at a social event late one evening, and instead of talking and laughing with friends, you're scoping the place out for potential prospects for your business.
You're packing for a family vacation and you're madly scrambling to stuff your suitcase full of samples to hand out while you're gone.
We've all been there haven't we? So excited about our new business and the promise that it brings that we want to share with anyone and everyone. And so pumped to actually make it work that we are constantly looking for ways to bring in prospects in every conceivable scenario we find ourselves in.
And your upline probably encouraged this behaviour, telling you that MLM is a "numbers game" and that you are just one recruit away from a total explosion in your business.
Well, I was that person. I was the one prospecting in coffee shops and complimenting cashiers and trying to get them to sit down for a business presentation. I had sample bags made up that I would carry with me everywhere and I was always looking for my next potential customer or team member.
And let me tell you, it was exhausting. Mentally and emotionally exhausting.
And it flat out didn't work.
So do you know what I did? I took this whole network marketing thing into my own hands, decided that I was not going to keep calling family and friends and prospecting strangers like my business depended on it and I was going to find a better way.
And do you know what?
As I start prospecting less, I actually started seeing more results.
And the reason for that is I starting learning how to position myself as a leader and focus on solving problems, rather than just pushing my products and my business on anyone and everyone who would listen.
So what should you do - and what shouldn't you do - when building a network marketing business online?
1. Don't Spam Friends and Family With Business Pitches
This might be the first thing that you're tempted to do when you start prospecting on social media: sending out private messages to friends and family asking them to take a look at the business, or listen to a presentation...
..."I just want to practice my business presentation. Can I practice on you?" Have you been there? Yeah. Me too...
...or try some samples.
But the truth of the matter is that people don't go on social media to be sold to. They do on social media to be social. And you p
2. Don't Send Unsolicited Links
Have you ever had your doorbell ring and when you open the door it's someone trying to sell you something? And when you say "no thank you" they keep trying to pitch you? Yeah, nobody likes that, especially on social media.
Social media is about being social. People don't go on Facebook, or Twitter, or Instagram (etc., etc.) looking to buy products. They go on to connect with family and friends and see what's going on in the world.
That doesn't mean that people won't buy from you on social media. It just means that you have to learn how to do it the right way. And sending unsolicited links to people is not the way to do it.
3. Don't Lead With Your Wallet
When you first joined your business opportunity, I bet that you were so excited that you wanted to share the products and the business with everyone. If you were like me, then your upline even needed to slow you down and train you a little bit before you ran off like a runaway rocket with no direction.
You're pumped about the products and you know that what you're doing can help not only you and your family, but others as well.
That's how everyone starts. And most people, unless they've been trained well by someone who's already seen success, will go onto social media and lead with their wallet.
What does that mean?
That means that they pitch anyone and everyone in sight. They pitch the products and the business with the end goal of filling up their wallet.
In fact, you may be "leading with your wallet" and not even realize it, but if you look back it’ll become clear that some of your initial posts are centered solely around your business and why people should join/buy your products…
…without you ever learning if who you’re targeting would benefit.
If you've done any of these things already (I know I did when I first started!) then don't worry.... Just take a few minutes to switch gears and focus on the RIGHT WAY to build a network marketing business online.
Here are a couple of quick tips on how to do just that.
1. Focus on Them
The first thing that you to do is to figure out is who your target audience is. Who, specifically, could benefit from your products and your business? And no, the answer is not "everyone".
If you can zero in on one specific audience, then you can focus on them. Find out what their needs and desires are, what problems are they struggling with that your products or business solves? Find those problems and solve them.
And here's a hint to keep in mind when you're posting on social media: If you are ending your videos or posts with an opportunity link or telling people to "join you", then you are not focusing on them.
Once you know who your target market is who would essentially benefit from your products, then you are all set to...
2. Lead With Value
Start by solving problems.
When you start solving problems that your target market is having, then you will build trust and authority with that audience. And you know what? People are more likely to buy from people that they know, like and trust.
This is how you build relationships with your prospects online.
So before you start selling, make a list of topics, problems, and trainings that line up with the products or service that you sell and provide valuable education first.
As you do this, your audience will come to see you as a trusted authority and they will be much, much more likely to do business with you.
This method of leading with value will also make you stand out above the noise of everyone just trying to sell products and pitch their business.
Want some actionable advice on prospecting on social media the right way? Pick up your 3 FREE Facebook Cheat Sheets for Prospecting on Social Media here.
If you’re looking for more ways to create value and build your business with social media this post can help you get started: