Prospecting on Social Media: Facebook Fan Page or Personal Page?

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When it comes to social media, having a professional and relateable social media presence is crucial for your business.  You want to be seen as an authority in your field, and you also want people to enjoy your content, and come to know, like, and trust you.

Facebook is my social media platform of choice because it is so easy to attract your exact target audience, and to get your content out in front of them.  For content marketing purposes, Facebook is one of the best social media platforms out there.

With that said, let’s take the first steps in creating a thriving Facebook presence for your business.  What’s the first step?  Getting a FAN PAGE.  Once you have a fan page (Do NOT market your business on your personal page) and once you are using it correctly (educating, entertaining, and inspiring, not pushing your products and your business), then you will see a MASSIVE increase in traffic to your website, which ultimate means more leads for your business.  

Facebook Fan Page v. Personal Page

Creating a Facebook fan page for your business allows you to attract a loyal following of your EXACT target market and create posts and ads directed specifically at them. Plus, you won’t be pestering friends and family with business pitches.

Reason #1 for Using a Facebook Fan Page: Your EXACT Target Audience

Having a Facebook fan page means that you can target your EXACT target audience: gender, income level, education level, network marketer, blogger, young mom, into essential oils, or fitness, or ayurvedic medicine, etc., etc.  That means that you can find the people who are most likely to engage with your content and buy your stuff and put your content right there in front of them.  You can’t do this with a personal page or a group.

Reason #2 for Using a Facebook Fan Page: Facebook Ads

If you want to start running Facebook ads (and trust me, once you have a handle on this whole content marketing thing, you will want to start running Facebook ads), then you NEED a Facebook fan page.  Facebook will not let you create ads that are associated with a personal page or a group.  It has to be a fan page.

Simple enough?  Awesome.  Your next step: Claim your FREE 10 Day Attraction Marketing Bootcamp and learn how to identify your EXACT target audience and how to speak directly to them.

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Rebecca is a mother of young twins, a Ph.D. candidate at McMaster University, and a total content marketing ninja. She is the founder and creator of and also runs an online organic skin care business at

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