How to Build a Successful Melaleuca Business Online

girl in a field of flowers

As a Melaleuca representative, you are a health and wellness expert.  That, my friend, is one of the BEST niches to be in because, honestly, who doesn’t want to be healthier and live longer?

So let’s talk about some concrete details of how EXACTLY you can build a thriving Melaleuca business online.

Bonus blog post: 10 Reasons Why You MUST Start Blogging Today

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1. Your Blog

First of all, if you are unsure of why you need a blog if you are going to be prospecting online, then head on over to this article, read it, and come back.  There you will learn WHY you need to start blogging TODAY.  Here, you will learn HOW to do just that.

How to Write a Melaleuca Blog

With Melaleuca as your primary company, you will be focusing on the health and wellness niche.  Here are some tips on how to create a profitable blog with a Melaleuca business.

  • Focus on natural alternatives to products with harsh chemical ingredients (expose the dangers of common chemicals used in household products and beauty products, for example).
  • Include blog posts that would appeal to a natural health and wellness crowd but are not promotional in any way: things like all natural energy boosters (focus on exercise, nutrition, eliminating artificial light close to bed time, etc.), yoga for mental wellness, power of positive thinking or the law of attraction, etc., etc.  Anything that your target market would be interested in reading.  Your goal on your blog is to attract your target market and get them interested and engaged.  You don’t sell until you send out your email marketing campaigns.
  • Don’t mention your business outright in your blog.  You will introduce Melaleuca offers in your email marketing campaigns.  This will make you seem less like a pushy salesperson (and will consequently get you a MUCH bigger following) and it will also make sure that you do not break your company’s policies and procedures.

The Tech Side: Where do I Get a Blog?

If you are a total beginner and need help setting up a blog, head over to my Beginner’s Guide to Online Prospecting and read Steps #1-3.  This will walk you through selecting your personal brand, registering a domain name (your “.com”) and where you can build a blog or hae one built for you.

laptop on a clean desk

Blog Post Ideas

  • What is Aluminum Doing in Your Deoderant? Post on the dangers of aluminum in antiperspirant and the benefits of going aluminum free.
  • 12 All Natural Remedies for Stress & Anxiety
  • Essential Oils for Wellness.  You can create a TON of blog posts on essential oils.  Write about the 10 Best Uses for Oregano Oil, or 20 Things You Didn’t Know You Could Do with Tea Tree Oil.  Write posts on how to DIY your own natural kitchen cleaners with essential oils.
  • Write about the benefits of omega-3 fatty acid in promoting cognitive health.
  • Do product reviews for common products that you find in the grocery store, pharmacy, etc. and focus on revealing the dangers of the harsh chemical ingredients (skin irritants, neurotoxins, etc.).

Getting Started

  • Figure out which categories you are going to create by common up with broad topics under which you can write about 10 (or more) specific blog posts.  e.g. Essential Oils for Wellness, DIY Beauty Recipes, How to Identify Toxins, Mental Wellness, Home Business Tips
  • Start researching problems that people are having in your niche market and then find solutions to them.
  • Publish those solutions as blog posts.

BONUS training: Anatomy of a Perfect Blog Post | 10 Blogging Secrets of the Pros (FREE), plus Authority Blog Checklist ($7, a steal really)

2. Your Social Media Presence

When it comes to social media, your goal is to get your target audience interested and engaged.  A good rule for social media is to entertain, educate, and inspire 90% of the time; sell only 10% of the time.

Here are some good things to know about creating a profitable social media presence.  Because Facebook is the most popular social media platform out there right now, and because it is the most powerful platform for content marketers, I will be focusing on it primarily, but many of these tips can be used on other platforms as well.

  • Make sure you have a Facebook Fan Page.  You are not going to be using your personal Facebook page for business.  The Facebook Fan Page will give you MUCH more control over your audience and your advertising as you get more experienced with content marketing and social media.
  • Share all your blog posts on your Fan Page.  Share them as well on any other social media platform (OSMP) you use.
  • Share other people’s content on your Fan Page (or OSMP).  Your goal is to get your audience engaged with your social media account.  So share any blog posts, articles, or inspirational images that your target market would find interesting.  If you share ONLY your content, you will be seen as self-promoting and annoying.  Don’t do it.
  • Don’t spam Facebook groups with links to join your business or buy your products.  Instead, share your blog posts in groups when relevant and engage with other users.  Ask questions.  Offer advice.  Just be real.  Don’t be sales-y.  Trust me.  It will pay off.

Your goal with your social media presence is to brand yourself as an authority in your field.  You will do this by offering valuable content (yours and others’) that is of interest to your niche market.  When people see you as an authority and like what you post, it will be easier to sell to them later.

frogs on facebook

How do you make money with social media?

  • When you share your blog posts, if people go and read it, they can opt in to your email list on your blog and you then have permission to market to them directly.
  • As you get more experienced with content marketing, you can create ads that go directly to offers (lead magnets) designed to promote your products or your business.  Again, you will be offering something for free (information that is entertaining, inspirational, or useful) to get email addresses and then making the product or business offer in the email.

Bonus Blog Post: What NOT to Do on Social Media

3. Your Lead Magnets and Email Opt-ins

This is how you monetize your blog.

Your blog posts themselves are designed to get your target audience to your website and reading your content.  Your lead magnets are the bait to get them to opt in to your email list.  Once they are on your email list, you can sell to them directly.

What is a lead magnet?

A lead magnet is something that you give away for free in exchange for someone’s email address.  A lead magnet can be:

  • an ebook;
  • a checklist;
  • a video;
  • any other resource that your target market might find helpful.

Examples of lead magnets for Melaleuca

  • a checklist of the 12 (or 15 or 20 or 50) most common chemical toxins in everyday household cleaners;
  • a checklist of the 12 (or 15 or 20 or 50) most common chemical toxins in everyday beauty products;
  • a video on how to build a health and wellness business online;
  • an ebook on 101 natural living hacks to reduce your toxic load.

When it comes to lead magnets, you are only constrained by your imagination and your research abilities.  You can create anything you like.  Play to your skills and to your interests, and make sure that it is something that your target audience would find helpful.

You can create a simple checklist with Word and turn it into a PDF.

You can create a professional looking ebook with Powerpoint and turn it into a PDF.

You can create a video with a smart phone, a camera, or a webcam, upload it to Youtube, and embed it on a “thank you” page that you either link to from your subscriber opt in form, or email to your new subscribers directly.

How to Capture Emails with Lead Magnets: The Tech Side

If you are using WordPress, there are dozens of email opt in plugins that you can use.  If you type “WordPress email optin plugin” into Google search, you will get lots of reviews and many plugins to choose from.  Find the plugin that you like and follow the instructions.  (My personal favourites are Hello Bar and Opt In Cat.)  

Following the plugin instructions, or finding a review or a “how to” tutorial on that specific plugin, will teach you how to set up the plugin, how to customize it to offer your lead magnet, and how to link to a thank you page and send emails after you have the opt in.

Once you do it once, it’ll come naturally after that.

mailboxes in a line on the side of a road

4. Your Email Marketing Campaign

Once you have people opting in to your email list, then the magic begins to happen because this is your EXACT target market and they have given you permission to market to them directly.

Your email marketing campaign is where you do most of your selling.

However, keep in mind that you still want to be providing VALUE in your emails.  It is not just about selling.  If all you do is sell in your emails, then people will ignore you and unsubscribe.  You have to educate, entertain, and inspire.

A Tech Lesson: Why You Need an Autoresponder

As soon as you start setting up opt in forms offering your lead magnets, you want to sign up for an email autoresponder.  An email autoresponder is a little piece of technology that will totally change your business, and your life.

The two most popular autoresponders for beginners are MailChimp and Aweber.

What an autoresponder does:

  • keeps tracks of everyone who opts in to your mailing list;
  • allows you to create different lists for different topics;
  • allows you to write emails ahead of time and schedule them to be delivered on a certain date;
  • allows you to write evergreen emails (e.g. emails that are not time-dependent – they will be as relevant a month from now as right now) that you want to go out to everyone who subscribes to your list and have them sent automatically everytime someone opts in, and then on a schedule you set (you can create a welcome email, and a weekly email to go out to your list and once you set it up, it runs automatically without your intervention, making sales for you while you do other things).

MailChimp v. Aweber

  • MailChimp is free for up to 2,000 subscribers (you have to pay for Aweber).
  • Aweber makes it MUCH easier to sell in emails because they have a more lenient affiliate marketing policy (i.e. you can send affiliate links with Aweber).

What I did was use MailChimp when I was just starting out, because it was free, and then switched to Aweber once I had more than a few subscribers and once I knew what I was doing.  Aweber is a more powerful marketing tool if you want to add a lot of affiliate links (i.e. link to products that you earn commission from), but MailChimp is better when you are just learning because you don’t have to pay for it.

BONUS blog post: How to Create Unshakeable TRUST with Your Prospects

How to Make Money with Email Marketing

Once you have an email list, you have your target audience literally at your fingertips.  The key now is to keep them engaged and give them opportunities to become customers or team members.  How do you do this?

  • Make sure most of your emails are full of VALUE and are not sales-y or self-promoting.  If you only sell in emails, then people will ignore you and unsubscribe.
  • Send the occasional product feature.  Do an in depth review on some product that you offer.  Link to your Melaleuca website (your sales site, not your blog) and directly to the product if possible.
  • Send the occasional special offer.  If you have the ability, you can create coupons or piggyback on any company sales that are happening.  You can also offer your own products.  e.g. “For a limited time, all new customers who purchase one or more essential oils from my site will get a FREE ebook packed full of DIY recipes for creating all natural kitchen cleaners, laundry detergents, bath soaks, and DOZENS of other beautiful, healing products.”  (Make sure that any email offers are different from your lead magnets, as you don’t want to overlap and give the same thing to the same person twice.)

Some tips on Creating Your FIRST Email Marketing Campaign

  • Start off sending emails once or twice a month.  Eventually, you want to be sending emails weekly or perhaps even daily (there are differing opinions on whether sending emails daily is good for business or just annoying), but while you are testing the waters, you can send emails less often.
  • To get used to creating emails for marketing purposes, set up a template.  
    • In each email, offer something of REAL VALUE independent of any product or business offer.  e.g. Do a feature on formaldehyde (or any other harsh or toxic chemical) in common products, list some household and beauty products that contain this chemical, and give some tips on how to identify it (oftentimes chemicals have a handful or even dozens of different names they go by on labels).  Or send out a DIY recipe for an essential oil cleaner.
    • Link to your Melaleuca site at the end of the email with an offer for a relevant product.  e.g. Send out a DIY recipe for a bathroom cleaner (I love oregano oil + tea tree, or melaleuca, oil) and then include a hyperlink that says “Get everything you need to create this all natural cleaner RIGHT NOW” that links to your site.

My BEST tip on how to get ideas for your email marketing campaign: subscribe to other email lists of bloggers in your niche market.  See what they do.  Do not copy them, but take elements that you like and use them as starting points for inspiration.

Want to inject your business with rocket fuel and master recruiting online?

Sign up for your FREE Internet Recruiting Course.  Learn how network marketing pros recruit into their business – REJECTION FREE – using the internet.  Finally get the residual, passive income you crave without endlessly chasing down dead beat prospects and leads.

What has been your biggest struggle in your business so far, and what would your life look like once you overcome that one thing?  

Comment below.  I’d love to hear your thoughts!

Rebecca Vendetti

xoxo

Rebecca Vendetti

P.S. – If you’re struggling to build your business online and work with the right kind of people that produce results, this formula is exactly what you’ve been missing.  It helped me to finally throw out my 100 person list and build a sustainable, passive income without hounding friends and soliciting strangers. Click here to learn how to sponsor more reps online with this simple formula.

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Rebecca

Rebecca is a mother of young twins, a Ph.D. candidate at McMaster University, and a total content marketing ninja. She is the founder and creator of RebeccaVendetti.com and also runs an online organic skin care business at LiveSimpleLiveOrganic.com.

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