How to Automate Your Social Media Posts

cogs in a machine

Having fresh content on a consistent basis is absolutely crucial to getting massive engagement (or even any engagement) on social media.  But who has time to post to Facebook, Twitter, Google +, and all the other platforms you’re using multiple times a day?  I know I sure don’t.
That’s why I use a social media automation tool.  Using one of the 3 tools listed below, you can devote 10 minutes a day, or 30 minutes on the weekend, and schedule most or all of your social media posts in one big chunk.  Then you just let it run.
I don’t know about you, but I’ve got blog posts to write, training videos to consume, webinars to attend, and kids to raise.  I don’t have time to be on Facebook a billion times a day.  (Nor do I want to.  There’s something to be said for having large chunks of phone-free time.)
So I take about an hour each week, go into Hootsuite (currently the top runner for my favourite social media automation tool) and schedule a week or 2 of posts all in one go.  Then I just let it run.
Let the comments, likes, and shares come in.  And see your engagement skyrocket because you are posting consistently.

Top 3 Social Media Automation Tools for Beginners

  1. Facebook Scheduler.  This is a great free option that lets you schedule posts right inside of Facebook.  Doesn’t have all the bells and whistles of Hootsuite or Post Planner.  Instead of pushing the “Publish” button, just push the arrow beside it and select “Schedule”.
  2. Hootsuite.  Has a free option and a paid option.  You can add your profiles and fan pages from various social media platforms (Twitter, Facebook, Google +, Linked In, etc., etc.) and you can add “feeds” from pages that you want to follow so that you can share their stuff.  The paid option ($10/month) gives you content suggestions based on keywords.
  3. Post Planner. Starting at $7/month, you can get suggested content based on popularity (how likely is it to get shared), you can share content from specific Facebook pages in your niche market, and you can add a “share bar” that lets you add a personally branded message to all the content that you share.
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Rebecca is a mother of young twins, a Ph.D. candidate at McMaster University, and a total content marketing ninja. She is the founder and creator of and also runs an online organic skin care business at

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