Have you ever wished you could do something and been frozen in fear?
What if you fail? What if you totally mess it up? What if you get humiliated in front of everyone?
There's that little voice inside all of our heads, isn't there? "What if it doesn't work?"
Fear of failure keeps so many of us frozen in inaction.
But you know what?
Failure can actually be a good thing.
It's only through trying and failing that we learn how we can do things better.
If we all waited until we were sure that we would get something right before we took action, then would ANYTHING ever get done? Not likely.
Let me give you an example from a workshop that I went to just recently.
I got to spend a whole week in Los Angeles (escaping the chaos of my life for a short period, and taking a much needed break) for a 4-day internet marketing workshop.
In this workshop, we learned some black-belt ninja marketing strategies from 6- and 7-figure earners in the network marketing and internet marketing space. (Boy! I can tell you that my brain sure was full by the end of that.)
And as part of the workshop, we all got the chance to have our content reviewed.
Of course, as a twin mommy and a Ph.d. student, I'm no stranger to failure and critique. So I jumped on this opportunity and submitted everything I had, including the latest piece of my prospecting and recruiting funnel: my webinar.
Well....they ripped it to shreds. I basically have to go back and rewrite the WHOLE thing.
Total failure? Well...no, actually.
By getting all my stuff together, presenting in front of 15 of my peers, and having the guys (and gals) who do this for a living tell me exactly what I was doing wrong, I was able to make it so much better.
Think about what would have happened had I waited until I got the thing perfect before submitting it. It probably would have taken me MONTHS instead of days to finish it, right?
Or maybe I would have been so afraid to fail that I back out and don't even try.
"Maybe this isn't for me."
"This is really hard."
"This isn't working."
"I'm afraid of what people are going to say. What if it's terrible? What if I embarass myself? Maybe I'll just do it tomorrow...."
Don't we all tell ourselves those things? Don't you tell yourself those things? Maybe it's before a presentation, or before shooting a video (that never gets done), or before talking to a coworker or a stranger about your business.
And before you know it, you've talked yourself out of it.
But failure isn't something to fear. It makes us better. And to be totally honest....the sooner you try and fail, the sooner you'll be AWESOME.
5 No-Fail Strategies to Get Over Your Fear of Failure in Network Marketing
1. Focus on your strengths.
When you focus on your strengths, it makes your business a little bit less scary.
Maybe you're awesome at entertaining and love doing parties....focus on home parties.
Throw an "open house" party once a month, or once a quarter. Do a "makeup and martinis" party, or a "fitness in the park" party once a week, or once a month. As people come to expect them on a regular basis, you'll get more and more people showing up.
Maybe you're better at teaching. Maybe you hate prospecting, you hate selling (Hello! That was totally me.) but you could learn a strategy or learn something useful and teach other people.
You could host "workshops" on a regular basis. Don't focus on pitching the products or the business. Just focus on education.
Teach people about how to use essential oils for wellness, or do a "combat the flu naturally" workshop in the fall and winter. Lead with education and then do a "soft sell" at the end.
(I attended one of these essential oil workshops once and the woman leading it totally ROCKED it because she led with education. Then people naturally asked about how they could buy certain oils.)
Approach yoga gyms and offer them a workshop for their customers on how to eliminate toxins in personal care products.
The just go and teach. Teach about what parabens and phthalates are. Teach about how your body detoxes and all the potential toxins that we use - unknowlingly - everyday.
Then you can offer an exclusive discount at the end. "Oh, by the way, if you want to start using more natural products, I've got catalogues and an exclusive discount (It can really just be the regular customer discount! Shh....) for anyone who wants to order tonight."
Maybe you love social media and feel like you're going to throw up in the bushes every time you try to do cold prospecting in the park. (Also me!)
Learn how to prospect on social media the RIGHT way that start building your business from your phone.
When you identify what you're good at...and you're resourceful...then you have so many options for building your business.
Once you identify your strengths and start playing to them, then work will feel less like work, and you'll be less afraid of failure because you won't have to hype yourself up to do something monstrously frightening.
2. Always be learning.
If you want to see real growth in your business, you need to be always learning.
Find people who know more about whatever it is that you want to do and learn from them. Take courses. Watch webinars. Read books and blogs posts.
And then go take action.
BTW, this 10 day internet recruiting bootcamp helped me immensely in learning how to build my business online, the right way, and attract prospects to me on a daily business. Don't have yours yet? Get it here.
3. Step outside of your comfort zone and get into action.
It's tempting to stay within your comfort zone and stay, well...comfortable, isn't it?
It's really nice and cozy in your home office with your slippers on and your cup of tea (or coffee). You can watch webinars in peace, read self-improvement books, and learn so much that will help you improve yourself and improve your business.
You feel like you're making so much progress.
But you don't take any action.
And the hard truth is that no matter how much you learn, if you don't take action, you won't get anywhere.
Makes sense, right?
But so many of us get stuck in that space where we learn and learn but we talk ourselves out of taking action.
"If only I had a script to start cold prospecting... There are all these top earners who are teaching how to approach prospects, I should learn what they're doing. Then I'll talk to someone tomorrow...or next week....once I know how to do it...."
Perfect is the opposite of done.
If you wait until you're great at something, you'll never actually take action.
4. Practice makes perfect.
This relates back to Step #3. It's only through practicing that we get really good at something.
If you took up a sport, or started playing the piano, or decided that you wanted to run a marathon, do you think that you would be any good at it at first? Not likely.
Just as with anything else, that big thing that you're afraid of...
Cold prospecting, or calling your list, or following up with your prospects...
...it takes time and practice to get it right.
You could read and study closing scripts until you're blue in the face, but if you never actually try to close a sale, you'll get nowhere.
Think of it like riding a bicycle: the first time you try it, you'll probably fall off.
But once you get over that fear of falling, every failure brings you that much closer to success.
5. Realize that the worst that can happen is you're no closer to your goal than had you not tried.
You're running a home party, or a business presentation, and you totally mess up your pitch.
Or you're doing a live video on social media and totally forget what you're talking about halfway through. I mean TOTALLY forget.
What was I saying...? As you gaze off in the distance, racking your brain, LIVE in front of potentially anybody....
True story. That was me. #mommybrain
In a few of my live videos, actually, I totally botched it and even FORGOT what the heck I was doing halfway through.
And you know what?
No one laughed at me. No one un-friended me or un-followed me.
In fact, I only got positive reactions from it. People were impressed with how real I was, how transparent and relatable. And that was the point.
We're all human. We all mess up.
And if you do this while cold prospecting or during a presentation, what the worst that could happen?
Maybe you totally botch it and no one buys from you or joins your team. But guess what...that is the exact same place you would be in if you never tried. It's no loss to you.
And the best case scenario when you face your fears? You're a total rock star and you generate MASSIVE interest in your business.
Or maybe you mess it up, but people are impressed with your willingness to take a risk and be real.
So what's the outcome? Either you're no worse off than had you taken no action, or you are WAY ahead of where you are now.
Once I really...REALLY...learned that lesson, then I still had that fear before talking to a stranger, or before doing a presentation, but I was able to conquer it.
While we can't avoid small failures in business (and in life), we can shift our focus and start failing at things we'd rather be doing than at things we hate.
When I started in network marketing, I did EXACTLY what my upline told me to do.
I made a list of everyone I know and I called EVERYONE.
I pitched products, I gave out samples, I invited people to home parties, and I asked for referrals.
I even prospected strangers in the park while my kids played on the slide. (Let me tell you...that was a terrible strategy.)
I tried and I failed and I wasn't afraid of failure because I knew that each failure helped me get better at what I was doing. Each failure was a learning experience.
And of course, we're taught, as network marketers, that every "no" gets us closer to a "yes".
But you know what? I HATED cold prospecting. I hated approaching strangers. And it was getting me nowhere.
So when I discovered how to build my business online and start getting prospects to COME TO ME instead of me having to chase them down, I jumped on the opportunity!
And I'll be completely honest. I still fail sometimes. I still fall flat on my face.
But now I'm failing at things that I enjoy, and things that are actually helping my build my business FASTER than the traditional "talk to everyone you know and everyone you meet about your business" method does.
If you want to get your hands on the same simple formula that I use to get prospects to literally come to me, who are ALREADY interested in what I have to say, then make sure that you pick up your FREE 10 Day Internet Recruiting Bootcamp.