First of all, let me say congratulations!
Starting a blog is one of the absolute best things that you can do for your business.
Your blog is your home on the internet. It is the hub where people can find you, and where you can send them to super awesome stuff that will earn you a super stellar income.
But before we start the blog party... (Just wait, I'll put that bottle of champagne back in the fridge and get to work...)
...let's cover some of the basic blog writing tips for beginners.
If you've decided to start your own blog, these blog writing tips should give you some ideas on making your blog more effective.
Be sure to pick up your FREE Anatomy of the Perfect Blog Post HERE. Learn 10 simple secrets that will dramatically increase your readership and turn visitors into RAVING customers.
Top 10 Blog Writing Tips for Beginners
1. Create Amazing Content
The MOST important factor in getting readers, converting readers into customers, and getting found in Google, is creating high quality content.
2/3 of what Google takes into consideration in creating its search results is content.
You need to entertaining, inspirational, or educational. And you need to do that 90% of the time, with sales making up only about 10% of what you do.
Every single post you make, you need to ask yourself, what value am I providing? Why will my reader benefit from having read my content?
If you create blog posts that will help your readers make informed product choices, that will help them tame their wild children, that will help them make their own air freshener, or just about anything else, then you are well on your way to having a rock star blog.
Some other ways to create amazing content:
- Tell stories. People connect with stories, and they will imagine themselves in your shoes.
- Curate useful or inspirational or entertaining content. (See #9.)
- Share inspirational quotes or stories.
- Share a YouTube video that you found super awesome and write a few paragraphs about it. Make sure it's relevant to the audience you want to attract.
2. Publish consistently
Industry standard for blogs is publishing new content once a week.
At first, you'll want to publish more often, if you have the time, so that you can build up a foundation of good stuff on your blog.
Once you're established and you've been doing this for about a year, then you can publish less often and still get super good results in the search engines.
But what's most important is that you publish consistently. Pick something that you can stick to, whether it's once a week, twice a week, twice a month, and commit to doing it.
If you publish a whole bunch of blog posts, but then get burnt out and disappear for 3 months, then your blog is going to suffer. It's better to get into the habit of taking small steps consistently than overworking yourself.
As your content increases, you'll start to see more results from your blog.
And don't worry if this takes a while. It can take 3 months (minimum) to see significant results from your blog. And very, very often it takes over a year of consistently taking action before you see the real pay off.
If you hustle like mad on social media, and basically live on forums, sharing content and engaging in conversations about your topic, then you can see results fast.
But do not give up until you are at least one year out.
Here's a handy graph from one of my blog's. I started seeing a trickle of interest within the first year, but it wasn't until 18 months out that my results really skyrocketed.
Having that long term vision and putting in consistent effort up front led to my earning my first all-inclusive tropical vacation for being a top seller with my company this year.
So seriously. Stick with it.
3. Optimise for mobile
More people read blog posts on mobile now then they do on their laptops or desktops. This means that you need your blog posts to be easily readable on mobile.
Here's how you do that.
- Break up long paragraphs. Your paragraphs should only be a sentence or two, maybe three. That's it.
- Include subheadings to break up content and let your reading know what's coming next.
- Make sure any links that you include are spaced far enough apart to prevent accidentally clicking on the wrong thing.
- Always check your content on mobile. Make sure that it looks right on your phone. You don't want your text to be so scrunched together that it's hard to read, or your links to be tiny and unusable.
- Include lists whenever it's appropriate. Lists are easy to read and take up little space.
4. Add videos
Google loves videos. If you have a video on a blog post, you are more likely to get ranked on the first page of Google with that post.
You can use videos that you've created, or videos that other people have created. Just make sure that the video is relevant to your content.
You can just copy a URL from YouTube and paste it into an "add video" module if you're using a visual editor (See #10).
5. Always include a call to action (CTA)
At the bottom of your blog post (or sometimes halfway through), you want to include a call to action (CTA).
This tells your readers what you want them to do next.
Your CTA may be to subscribe to your newsletter, to opt in to a capture page, or to click on an affiliate link.
If you want to build your email list, you can use a simple plugin (if you're using WordPress) like OptIn Cat or WPForms to create a opt in form that will connect to either MailChimp (free) or Aweber (super awesome, but not free).
6. Pick one targeted keyword
Do some keyword research and find out what your target audience is searching for. Aim to target just one non-competitive keyword per blog post.
Once you find your keyword, include it in the title (if it fits naturally), the URL, the first paragraph of your copy, and a few times throughout the blog post. Save any images with your keyword as their name too.
That will help you get found in Google when people search for your topic.
You can start searching for words and phrases that you think your target audience might be looking for below. (Or you can use Google's free keyword tool.)
7. Write like you speak
Don't worry about sounding professional and sophisticated. Often, when we try to sound professional, our writing comes off forced and akward.
Just write like you speak. Pretend you're talking to a friend and write like that.
It will make it easier for your audience to relate to you, and easier for them to read your content.
Keep your words as short as you can. Don't use unnecessarily long words.
Stay away from formal speech. It'll just make you sound forced.
Your audience is looking for a real encounter with a real human being. So just be yourself. You sells. Trust me.
8. Do research
The best way to come up with content for your blog posts is to do research.
Once you've decided what topic or topics you're going to cover, then search Google things that are relevant.
You don't need to be an expert in your field - yet. You just have to have a passion to learn and to discover.
You can read blogs that are in the same niche market as you. Read magazines and books. Attend webinars. If you're a network marketer, take material from company training and turn it into informative posts.
Consume as much material as you can that is in your niche, and share it.
9. Make lists
List are awesome.
They are super easy to make, and they convert readers into customers quite well.
If you are in the organic skin care niche, you may want to make a list of the best paraben free shampoo for dry hair. Find some affiliate programs that offer products that you can recommend. Write up a few paragraphs about parabens and why we should avoid them. Then make a list (with some pretty pictures) of paraben free shampoo for dry hair.
Super simple, and targeted towards people who are ready to buy.
You can do this for any product and any topic.
Why not make a list of gluten free bread recipes? (And then try baking them and report back your findings).
You can make a list of vegan protein powders, or a list of the top exercises that target abs, or kids crafts that feature heavy machinery.
Once you've figured out your topic, you can get really creative and gather all kinds of cool stuff into lists. (This blogging strategy is called content curation.)
10. If you're using WordPress, use a visual editor.
This will make content creation SUPER simple for you.
A visual editor lets you just drag and drop text, images, videos, etc. into place. You don't have to fiddle with toolbars, and you don't need to know any code.
Beaver Page Builder is my favourite free visual editor. You need to go into your settings if you use this one, though, and turn on the editor for blog posts (by default it comes activated only for pages).
And perhaps most importantly: have fun!
P.S. If you want to see how I make a living doing this, and you want help creating your own rock star business, then head on over here to get the SAME system that I use to work exclusively from home, plus my one-on-one help creating your dream business.