July 10, 2016

Basic SEO for Images

woman with a camera

Having good SEO on your blog posts will help you generate more traffic from the search engines and bring in more FREE leads. (Thank you, Google!)

Using SEO on your images can also help your ranking in the search engines, but you want to make sure that you do it right. There is a right way, and a wrong way, to optimize your images for SEO. Watch this video training for 4 simple tricks to help give your blog posts more SEO power.

4 Tips for Optimizing Your Images for SEO

  1. Avoid keyword stuffing.  Don’t just stuff your keyword into your image title and your alt text.  Keyword stuffing can actually hurt your search engine rankings.
  2. The Most Important Element of SEO for Images: Your Image File Name.  The most important thing that Google looks at re: images is your image file name (i.e. what your image is saved as).  When you upload an image to your blog, make sure that you use your keyword as the image file name.  
  3. Use the Image Title Text only for featured images and when linking out.  You want your image title to be the title, or a description, of the page that the reader will land on if they click the image.  Leave all other image titles blank.  They’ll just clutter up your site.
  4. Use the Alt Text to give accurate descriptions.  Alt text is used for visually impaired readers, and if/when your image doesn’t load.  It’s more important to have an accurate description of what the image is than to have you keyword in the alt text.  Of course, if you can include your keyword naturally in the description, do so.

That's it. Short, simple, and to the point. Use these 4 tips to make your SEO on your blog better and to get your images to start doing some SEO work for you.

Learn to be a total blogging ninja with this Anatomy of the Perfect Blog Post training.

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Rebecca is a mother of young twins, a Ph.D. candidate at McMaster University, and a total content marketing ninja. She is the founder and creator of RebeccaVendetti.com and also runs an online organic skin care business at LiveSimpleLiveOrganic.com.

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