The following is a guest post from Dawn Mentzer, who is a contributing writer for Straight North, one of the leading Internet marketing agencies in Chicago that provides SEO, PPC and web design services.
Running a successful marketing business requires not only building and nurturing relationships, but also maximizing the reach of your website. Incorporating some SEO tactics into your marketing efforts will help your site gain a more prominent position in online search results — and that will help customers find your website before those of your competitors.
Consider the following SEO tips to help your online presence gain traction in an overcrowded and competitive marketplace. As a Chicago SEO expert, we have found these techniques to be consistently effective.
Start a blog and write consistently.
Search engines such as Google give higher ranking to websites that continually add fresh, relevant content. A blog provides a natural way to incorporate keywords and phrases into your website’s content. And while keywords aren’t the end-all and be-all for influencing ranking on the SERP (search engine results page) as they were earlier in the history of SEO, they still matter and can work in your favor when used according to best practices.
Blogging also gives you an opportunity to demonstrate your expertise, educate readers about how to use your products, and provide your audience updates about new products and promotions. SEO focus aside, building customer confidence is always a win.
Focus on long-tail keywords and phrases.
By covering an array of topics in your articles, you’ll have more opportunities to use long-tail keyword phrases in your content. Instead of using general terms that everyone else in the industry is using, long-tail keyword phrases will drive better-quality traffic to your site because they reflect what your target customers likely use when searching online for the types of products you sell. Going long-tail enables you to get more specific and home in on readers who may be further along in the buyer’s journey.
Write for your readers.
Gone are the days when repeating the same keywords and short phrases over and over in content delivered optimal SEO results. In fact, Google might penalize your site if it’s crammed full of keywords. With the advent of semantic search, Google now assesses the context and intention of a page’s content, not just its keywords. If it deems your page has more relevance and potential value to readers, it will rank higher. So, write for your readers, not for the search engines directly. By publishing content that genuinely focuses on your target customers’ interests, you’ll help your website gain credibility and authority with Google.
Strive for quality backlinks.
Another way to drive traffic to your website and improve your search engine ranking is through backlinks from reputable websites. One way to accomplish that is through finding guest blogging opportunities on sites that attract your target customers. For example, if you’re in the essential oils industry, you might seek blogs that specialize in wellness or natural medicine.
A few key considerations when proposing topics to and writing for other blogs include:
Do your homework to understand the subject matter the blog typically covers.
Make sure your blog posts will be informative rather than self-promotional.
Ask them if links back to your website are allowed. Some websites will allow you to link back to your site via only your author bio. Others may let you include a backlink within the text of your article, as well.
Leverage social media.
An active social media presence can deliver powerful word-of-mouth benefits as friends tell friends (and they tell their friends, and so on) about your products. Social media efforts also might help boost your website’s position on Google, too. According to Searchmetrics 2016 “Rebooting Ranking Factors. Google.com” study, there's a high correlation between businesses' social signals (the number of followers you have and how many people like, share or reply to your posts and tweets) and their website ranking positions. It's not clear to what degree social media activity can influence your ranking on Google, but most SEO specialists concur it does have an impact. Ranking aside, increased awareness of your business on social media through social shares can naturally draw more visitors to your website. So, build your social media following and post consistently to engage your audience.
When used in combination with your face-to-face, relationship-building efforts, these practical SEO measures can help you drive more traffic to your website. They're a simple and attainable way to fuel the success of your network marketing business, even if you have limited control over certain management aspects of your site.
Dawn Mentzer is a contributing writer for Straight North, one of the leading Internet marketing agencies in Chicago that provides SEO, PPC and web design services. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.